Design Concept Review

Two directions for
the Sumas Mountain Lodge website.

I’ve put together a fresh look at what your website could do next. Start with the Website, SEO and AI Search review, then take a look at two possibilities that give every room its own page, put Mt. Baker front and center, and keep your booking tool right where guests need it.
sumasmountainlodge.com

Prepared for Sumas Mountain Lodge · Website + Search Review · October 2026
Website & Search Review

Where Your Website Stands Today

A review of your website, search visibility, and AI-search presence. Explore each area, then compare the two design directions below.

Scored review · October 23, 2026. Six equally weighted editorial dimensions per pillar. AI findings reflect a small, one-day Google AI Mode sample, not market share or a recurring visibility benchmark.

Website

42/100
Underperforming · Website quality

Your photos show a lodge people want to stay in. The website around them is a 2020 template: phones get a shrunken desktop page, the rooms have no pages of their own, and the Reviews page shows no reviews.

Explore the findings

SEO

42/100
Underperforming · Search visibility

You’re the first result when people search for Sumas. When skiers search for a place to stay near Mt. Baker, the lodge doesn’t come up at all, and the keyword footprint has roughly halved since late 2024.

Explore the findings

AI Search

53/100
Underperforming · Presence & accuracy

Google’s AI already calls the lodge the best place to stay in Sumas. Ask it where to stay for a Mt. Baker ski weekend, though, and it sends guests to Glacier instead, filling gaps with details from travel sites.

Explore the findings
Design Concepts

Choose Your Direction

Fireside Lodge concept with a cream split hero, serif headline and a snowy evening photo of the log lodge
Concept A
Fireside Lodge

Warm cream paper, your own forest-green logo color and classic serif headlines. It feels like walking in from the snow to a crackling stone fireplace.

Palette
Playfair Display + Source Sans 3 Warm & classic
View Concept A
Basecamp After Dark concept with a full-width night photo of the snowy lodge and bold condensed headline
Concept B
Basecamp After Dark

A full-width snowy-night photo, bold poster type and a red borrowed from the Bob’s neon sign. Built for guests planning a Mt. Baker getaway in any season.

Palette
Bebas Neue + Karla Bold & adventurous
View Concept B
How to Review

Quick Walkthrough

01

Explore the Possibilities

Take a look through the concepts to see a few possibilities for your website. Explore them on desktop or mobile to get a feel for each direction.

02

These Are Just Starting Points

You’re not limited to the styles shown here. We’re happy to explore other directions and tailor the design around your business, audience, and goals.

03

Let’s Start a Conversation

Have a question or an idea you’d like to discuss? Reply to the person who shared this page. No need to choose a design; we’d simply like to hear what you have in mind.

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